City branding project/Stockholm

Project Brief: Dynamic Branding for Stockholm, 2024 As a schoolproject at DMJX I had to pick a city of my own choice and develop a dynamic identity. I was inspired by the 14 islands/districts that builds the foundation of Stockholms. Despite never visiting, I embraced the city's diversity to create a dynamic representation of its charm and unique features.

Digital Platforms and dynamic banner

Examples of how the identity works on mediaplatforms. I Also wanted to da a banner as an introduction to the city. Video footage is from Stockhols already exsiting webpage https://www.visitstockholm.com/

Dynamic logo examples

Examples of how you can construct, animate and play with the logo without changing the structure and basic elements. The logo works both for all of Stockholm and the individual islands like Södermalm.

Identity construction

The identity spread out advertising for events in the different districts and all of Stockholm

Process

In my research of stockholm I discovered that Stockholm is a modern and diverse city, but still holds a lot of old history which is worth keeping in mind. Stockholm is also connected by 57 bridges. Therefore I ended up with keywords like

Connecting, Historical, Nature and Modern

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